PULSED was founded to prove that there is a better, more effective way to provide service in B2B sectors.
Simon Lowes

What is a Dynamic QR Code?

The updated EU Machine Regulations have made product documentation access via QR code mandatory. But how can you do this and what is the best way forward?

In today's digital age, QR codes have become an integral part of our daily lives. From scanning QR codes to access websites or make contactless payments to checking in at a restaurant, these square-shaped patterns have evolved into versatile tools for information retrieval and interaction.

Among the various types of QR codes, one that has gained increasing popularity is the dynamic QR code. In this article, we will explore the origins of QR codes, the difference between static and dynamic QR codes, and the advantages of using dynamic QR codes, especially for machine and product manufacturers who need to provide long-lasting access to product documentation.

The Origins of QR Codes

QR codes, short for Quick Response codes, were invented in Japan by Masahiro Hara in the mid-1990s. The primary goal was to create a code that could store more information than the traditional barcode and could be scanned quickly. These codes were initially used in the automotive industry to track parts during the manufacturing process. Over time, their application expanded into various sectors, including marketing, retail, logistics, and even healthcare.

QR codes gained immense popularity due to their efficiency in storing data and their versatility in usage. They consist of black squares arranged on a white background, forming a grid pattern. Each square can represent binary information, which can be decoded when scanned using a QR code reader.

Static vs. Dynamic QR Codes

QR codes come in two main types: static and dynamic.

Static QR Codes: These are fixed QR codes that contain unchangeable data. Once generated, the information encoded in a static QR code cannot be modified. This type of QR code is suitable for applications where the data remains constant, such as displaying a web URL or a simple text message.

Dynamic QR Codes: Dynamic QR codes, on the other hand, are a more flexible and robust solution. They allow you to update the information they contain without changing the QR code itself. This means you can change the linked URL or data behind the QR code at any time. Dynamic QR codes are generated and managed using online QR code generators or services. 

Advantages of Using Dynamic QR Codes

For machine and product manufacturers mandated to put QR codes on their products for easy access to documentation, dynamic QR codes offer several advantages:

  1. Long-Term Accessibility: Dynamic QR codes are ideal for ensuring long-term accessibility to product documentation. Manufacturers can change the linked documentation URL as needed without requiring physical updates to the product label.
  2. Improved User Experience: Users can access up-to-date documentation instantly. Whether it's user manuals, maintenance guides, or warranty information, dynamic QR codes make it convenient for customers to access the most relevant resources.
  3. Analytics and Tracking: Manufacturers can gather valuable insights into user engagement by tracking QR code scans. This data can help optimise documentation and provide better customer support.
  4. Emergency Updates: In cases where product recalls or critical updates are required, manufacturers can quickly redirect users to important information by updating the QR code's content, enhancing safety and consumer trust.
  5. Reduced Costs: By using dynamic QR codes, manufacturers can avoid the expenses associated with reprinting labels or product packaging whenever there are changes to documentation URLs or information.

Our Solution: Integrated Dynamic QR Code Generator

At PULSED, we understand the importance of providing a seamless and durable documentation access solution for manufacturers. That's why we offer an integrated dynamic QR code generator within our service portals.

When a new machine is created within your company's portal, our system automatically generates a dynamic QR code. This QR code is dynamically assigned with a target URL of the product or machine's documentation. To further enhance peace of mind, we utilise sub-domain redirects within our customers' main website domain, ensuring that they can deliver reliable access to documentation for not just 10 years, but well beyond.

In conclusion, dynamic QR codes have emerged as a vital tool for machine and product manufacturers tasked with providing enduring access to documentation. These codes offer longevity, real-time updates, enhanced security, and simplified management, making them the ideal choice for industries where information access is a long-term commitment. With our integrated dynamic QR code generator, we empower manufacturers to meet these demands seamlessly and efficiently, guaranteeing the best user experience possible.