PULSED was founded to prove that there is a better, more effective way to provide service in B2B sectors.
Simon Lowes

AI or people power? Why not both?!

Artificial intelligence (AI) has been around for decades, but it's only recently that we've seen it start to make an impact within B2B industrial sectors.

We're now able to use AI-powered tools like Google Assistant and Siri to get current market information and insights allowing us to make decisions faster than ever before - but what does this mean for B2B customer service?

How can AI help your business?
Does your business have repetitive tasks that could be automated? Would you like to provide a better experience for your customers, employees and partners? Are you looking for ways to grow your business and increase its efficiency?
AI can help with all of these things. AI can automate repetitive tasks; it can improve the customer experience; it can make it easier for people to work together, saving time and energy; it can help you make better decisions faster.

Where does people power fit in?
People power is still vitally important, and it often has a role to play in AI initiatives. For example, PULSED’s GURU module is a knowledge base created by your team of support staff that is then serviced and supported by AI tools.
The question isn’t whether people are required as well as AI, they certainly are! The question is how much of their time and energy could be saved and taken on by AI tools allowing these highly qualified and valuable personnel to deliver real success on more complex customer issues?

The AI-people power hybrid
PULSED AI and people power can be combined in a variety of ways. Here are some examples:

  • Your staff analyse issues with machines around the world and are supported by Guru’s AI tool when considering potential solutions. GURU can make intelligent suggestions, saving your experienced staff time or assisting your newer, less experienced team members.
  • Your customers know what spare parts they need but might have overlooked other beneficial items or accessories. The Warehouse modules AI can make suggestions and recommendations to the customer without burdening your staff.
  • Your customer’s always forget to carry out preventative maintenance on their machines. PULSED’s Dashboard module, with AI support, will pro-actively inform your customer of the maintenance requirement and suggest preventative tasks and necessary spare parts they should buy.

Mixing human intelligence and artificial intelligence will supercharge your customer service.
Artificial intelligence is a tool that can be used to make people more efficient and effective. With AI at your side, you have an edge over other companies who are trying to do things the old-fashioned way.
The combination of human intelligence and artificial intelligence will supercharge your customer service efforts in ways that were previously unimaginable (and impossible). You don't need to worry about hiring more employees - you just need to train them how to use AI as part of their daily routine!

So, what does this mean for your business? It means that customer service isn’t just about answering the phone or replying to emails. It’s about being proactive, helpful and empathetic. You can do this in person with a live agent or over chat – but don’t forget that artificial intelligence has a role to play too! By combining people power with artificial intelligence, you can deliver amazing experiences for your customers from start to finish.

p.s. Yes, this article was partially created using AI! A great example of AI-people power!!